What is the Aesthetics Directory? Australia’s professional resource for medical aesthetics products, tech, services and business development.
The social and owned media campaign was targeted to aesthetics business owners to highlight the benefit of attending the directories listed aesthetics conferences.
Five personas were created using AI giving the ability to control the diverse appearance of each character as well as movement, composition and set design. This type of consistent brand look and feel is normally associated with expensive shoots, and not possible using traditional stock photography and video.
The campaign consisted of five individual images and 6" videos, as well as a longer 20" super cut edit.
